About Us

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tags, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.

Blue Triangle is trusted by Fortune 500 companies including The Home Depot, and Marriott and was named a Gartner “Cool Vendor” in 2017. The company is headquartered in Richmond, VA.

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

With Blue Triangle, teams can track the experience of every website and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.

Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner “Cool Vendor” in 2017. The company is headquartered in Richmond, VA.


We’re an Industry Leader

We provide the business case for improving web performance.

Hear Akamai CEO Tom Leighton use Blue Triangle to quantify how much performance matters to revenue.

Customers

The Home Depot
Marriott
Lululemon
Lenovo

Columbia
Kay
Jared
Zales

Partners & Integrations

These companies provide added value to our customers. Interested in working together? Contact us!

TCS
Accenture
Fastly
Cloudflare
Salesforce Commerce Cloud
Foresee
Ebiquity
Tealium
Contentsquare
Aternity

Board of Directors

Lance Ullom

Lance Ullom | Chief Executive Officer at Blue Triangle

Lance has extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.

Tim Grant

Tim Grant | Founder & Chief Technology Officer at Blue Triangle

Tim has spent the last 18 years in the web and eCommerce site testing arena. During that time, many web and mobile commerce site owners asked him how fast their site should be and how they could quantify the lost revenue that may exist on their site due to slower than optimal site speed. He founded Blue Triangle to answer their questions.

Tim Grant

Matt Shay | President & Chief Executive Officer at National Retail Federation (NRF)

Matthew Shay is president and CEO of the National Retail Federation, the world’s largest retail trade association. He serves as chief advocate and spokesman for the nation’s largest private-sector industry employer, responsible for creating one in four U.S. jobs – 42 million working Americans – and generating $2.6 trillion in annual GDP.

Tim Grant

Pradeep Kaul | President & Chief Executive Officer at Hughes Systique Corp.

Principal at Blu Venture Investors. Currently the CEO & President of Hughes Systique Corporation (HSC), a company he co-founded in 2006. Prior to launching HSC, he shared in the General Management of Hughes Network Systems (HNS) as an Executive VP of the company and a Member of the Office of the Chairman. In this capacity, he helped grow HNS from a $100M company, acquired by Hughes Electronics in 1987, to $1.5B prior to acquisition by News Corp. That company was then sold to Apollo Management which took it public.

Tim Grant

Jim Koehr | Managing General Partner at Sorin Capital Funds

Jim sits on the Boards of four of Sorin Capital’s portfolio companies, and serves as the Chairman of four other companies, including a private-equity backed roll-up of vending operators that he co-founded in New England and the Mid-Atlantic. Jim is an active entrepreneur with ventures that include National Account Sales, the largest commercial flooring company in Central Virginia, and three real estate investment companies. Jim’s latest project is as co-founder of another vending industry roll-up in Southern California.