About Us

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

With Blue Triangle, teams can track the experience of every website and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.

Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.

We're an Industry Leader

We provide the business case for improving web performance.
Hear Akamai CEO Tom Leighton use Blue Triangle to quantify how much performance matters to revenue.

Some of Our Customers

International Hotels Group
The Home Depot
Kohls
Marriott
Lululemon
Proactiv
Staples
Kroger
Sears Parts Direct
Office Depot
Lenovo
Living Spaces
Carters
Beauty Brands
Alphabroder
Thomas Cook
Wehkamp
Carnival
Samsung
RCI
US Auto Parts
Holland & Barrett
Protective Life
Ballard Designs
Garnet Hill
Grandin Road
Frontgate
Brahmin
Cornerstone Brands
Der Touristik
Slickdeals
Adrianna Papell
Wehkamp
Wyndham
Scrubs and Beyond
Auto Parts Warehouse
Kay
Jared
Zales
Radisson Hotel Group
Tory Burch
Hargreaves Landsdown
Barclays
CarParts.com

Our Partners & Integrations

These companies provide added value to our customers. Interested in working together? Contact us!

Fastly
Instart
Ensighten
Salesforce Commerce Cloud
Foresee
Ebiquity
Tealium
Clicktale
Exceda
Riverbed

Board of Directors

Lance Ullom

Lance Ullom | Chief Executive Officer at Blue Triangle

Lance has extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.

Tim Grant

Tim Grant | Founder & Chief Technology Officer at Blue Triangle

Tim has spent the last 18 years in the web and eCommerce site testing arena. During that time, many web and mobile commerce site owners asked him how fast their site should be and how they could quantify the lost revenue that may exist on their site due to slower than optimal site speed. He founded Blue Triangle to answer their questions.

Tim Grant

Matt Shay | President & Chief Executive Officer at National Retail Federation (NRF)

Matthew Shay is president and CEO of the National Retail Federation, the world’s largest retail trade association. He serves as chief advocate and spokesman for the nation’s largest private-sector industry employer, responsible for creating one in four U.S. jobs – 42 million working Americans – and generating $2.6 trillion in annual GDP.

Tim Grant

Pradeep Kaul | President & Chief Executive Officer at Hughes Systique Corp.

Principal at Blu Venture Investors. Currently the CEO & President of Hughes Systique Corporation (HSC), a company he co-founded in 2006. Prior to launching HSC, he shared in the General Management of Hughes Network Systems (HNS) as an Executive VP of the company and a Member of the Office of the Chairman. In this capacity, he helped grow HNS from a $100M company, acquired by Hughes Electronics in 1987, to $1.5B prior to acquisition by News Corp. That company was then sold to Apollo Management which took it public.

Tim Grant

Jim Koehr | Managing General Partner at Sorin Capital Partners

Jim sits on the Board of Directors for three of Sorin Capital's portfolio companies. He is a member of the Advisory Board for Middleburg Capital Development, and he serves as the independent director for Clean Earth, a middle market portfolio company of the public private equity firm Compas Diversified Holdings (CODI).