Should you switch to HTTP/2?

In Blog by Kristina Ravensbergen / October 9, 2018

HTTP/2 is the new standard transfer protocol online. It can make websites faster, more secure, and use fewer network resources. But should you make the switch to HTTP/2? What are the considerations? Or if you’ve already switched, why aren’t you seeing speed improvements? What is HTTP? The Internet has its name because it is a […]

How to Keep Your Site Safe from Credit Card Skimming

In Blog by Tim Grant / October 9, 2018

Most websites rely on first and third party tags/scripts for various business needs – collecting analytics data, delivering ads, running A/B tests, and verifying credit cards. But these tags carry a lot of risk. Recent data breaches caused by compromised tags at British Airways, Newegg, Ticketmaster, and others have caused new scrutiny to be applied […]

Customer Success Story – U.S. Auto Parts

In Blog by Josh Carter / August 13, 2018

When you find millions of dollars in opportunity sitting on your websites, you take it. That’s exactly what Sheng-Te Yang and his team at U.S. Auto Parts did. About U.S. Auto Parts U.S. Auto Parts is a leading retailer of aftermarket auto parts. The company owns three eCommerce brands that contribute to a +$300M revenue […]

How to Take Control of Your Third Party Tags and Content

In Blog by Josh Carter / May 25, 2018

Tag monitoring tools provide standalone performance data, but do not give any context to how third party tags and content are impacting your customers’ digital experience. We’ve released a Tag & Content Governance module that provides this context within our Digital Experience Analytics platform. Here is what’s included: Visualizing the Ecosystem Each of these icons […]

How Carnival Cruise Line Optimizes Digital Experience in 2018

In Blog by Josh Carter / April 27, 2018

Carnival Cruise Line is the most popular cruise brand in the world and carries nearly 6 million passengers per year. Erick Leon is the company’s Senior Performance & Monitoring Architect. He is responsible for optimizing Carnival.com‘s digital experience and bridging the gap between the Carnival’s Development, Marketing, Analytics and Operations teams. We recently sat down […]

Tracking Web Content with “What’s Changed?” Feature

In Blog by Dan Boutin / April 19, 2018

This is Part 2 of a blog series on Digital Experience Optimization. Read Part 1: Measuring New vs Return Visitors Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the content on individual product pages. That content might […]

Measuring New vs Return Visitors with Blue Triangle

In Blog by Dan Boutin / March 29, 2018

Now that Blue Triangle has introduced Digital Experience Optimization (DEO), I wanted to start highlighting some of the key innovative features that comprise the DEO solution. Sure, some of you are saying, “Well I have a tool that provides some of this now, why do I need DEO?” As you’ll see over the course of […]

Developing a Winning eCommerce Marketing Strategy in 2018

In Blog by Dan Boutin / January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a micro-outage, can now look forward to 2018 and a fresh slate. Now is the perfect […]