Cyber Monday 2015: Web Performance Analysis

Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Cyber Monday. 

Methodology

• Date: 11/30/15 (Cyber Monday)
• Internet Retailers Measured: 1,000
• Sites Measured: 2,120
• Measurements Times and Locations: Multi-Hour from various US locations
• Time Zone: Eastern Standard Time
• Reported Metric: Geometric Mean
• Industries are based on Internet Retailer's US Top 1000 List (2015)

Performance Overview

• Average Page Speed: 3.53 seconds
• Page Speed peaked at 3.71 seconds: 6:00am
• Page Speed was lowest at 3.39 seconds: 9:00pm
• Page Speed increased by 7.73% between 12:00am and 6:00am

Industry Overview

• Jewelry retailers had the slowest average page speed: 4.49 seconds
  • Slowest Site Overall : http://championsondisplay.com (#985 on Internet Retailer Top 1000 List)
  • Slowest Site in Top 10: http://kmart.com (Sears Holdings Corporation is #5 on Internet Retailer Top 1000)
• Automotive Parts/Accessories retailers had the fastest average page speed: 2.84 seconds
  • Fastest Site: CarPartsWarehouse.com (#408 on IR 1000)
  • Fastest Site in Top 10: Store.Apple.com (#2 on IR 1000)

 Cyber Monday vs Thanksgiving - Black Friday

• Page speed increased by 6% between Thanksgiving - Black Friday and Cyber Monday (0.21 seconds).
• Apparel retailers improved their average page speed by .14 seconds. This played a major role in their heightened industry ranking from last to 5th.
• Peak page speed occurred 4 hours earlier on Cyber Monday.
• Fastest page speed occurred 6 hours later on Cyber Monday.

Performance Matters

Performance directly impacts user experience and revenue. Here at Blue Triangle, we quantify where and how much page speed impacts online retailers. In fact, we've discovered over $300 million in revenue opportunity from performance improvements just this year.