How to Take Control of Your Third Party Tags and Content

In Blog by Josh Carter / May 25, 2018

Tag monitoring tools provide standalone performance data, but do not give any context to how third party tags and content are impacting your customers’ digital experience. We’ve released a Tag & Content Governance module that provides this context within our Digital Experience Analytics platform. Here is what’s included: Visualizing the Ecosystem Each of these icons […]

How Carnival Cruise Line Optimizes Digital Experience in 2018

In Blog by Josh Carter / April 27, 2018

Carnival Cruise Line is the most popular cruise brand in the world and carries nearly 6 million passengers per year. Erick Leon is the company’s Senior Performance & Monitoring Architect. He is responsible for optimizing‘s digital experience and bridging the gap between the Carnival’s Development, Marketing, Analytics and Operations teams. We recently sat down […]

Tracking Web Content with “What’s Changed?” Feature

In Blog by Dan Boutin / April 19, 2018

This is Part 2 of a blog series on Digital Experience Optimization. Read Part 1: Measuring New vs Return Visitors Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the content on individual product pages. That content might […]

Measuring New vs Return Visitors with Blue Triangle

In Blog by Dan Boutin / March 29, 2018

Now that Blue Triangle has introduced Digital Experience Optimization (DEO), I wanted to start highlighting some of the key innovative features that comprise the DEO solution. Sure, some of you are saying, “Well I have a tool that provides some of this now, why do I need DEO?” As you’ll see over the course of […]

Developing a Winning eCommerce Marketing Strategy in 2018

In Blog by Dan Boutin / January 8, 2018

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a micro-outage, can now look forward to 2018 and a fresh slate. Now is the perfect […]

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO

In Blog by Josh Carter / December 20, 2017

Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject viruses, commit DDoS attacks and make your site slower. But some bots are good, like… Search Engine Bots: Ensures search results […]

Cyber Monday 2017: The Fastest and Slowest Retail Websites

In Blog by Josh Carter / November 28, 2017

Cyber Monday 2017 – the largest online shopping day in the US. Ever. Revenue hit $6.6 billion this year. That’s up $1 billion from last year. To put that number in perspective, Thanksgiving and Black Friday together brought in nearly $8 billion. Yeah, Monday was a big day for retail. And it was a big […]

Black Friday 2017: The Fastest and Slowest Retail Websites

In Blog by Josh Carter / November 27, 2017

Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw their web traffic increase by 500%. For many retailers, an increase in traffic can result in unexpected slow-downs and outages. Target went down […]