How to Take Control of Your Third Party Tags and Content

In Blog by Josh Carter / May 25, 2018

Tag monitoring tools provide standalone performance data, but do not give any context to how third party tags and content are impacting your customers’ digital experience.

We’ve released a Tag & Content Governance module that provides this context within our Digital Experience Optimization platform. Here is what’s included:

Tracking What’s Changed Between Releases

It’s critical that you track how tags and content are impacted by every site release so you know what needs to be addressed.

See what was added, removed, slowed down and sped up – all in one view. Then measure the overall impact of those changes from a performance and revenue perspective.

Here’s a great blog post my colleague @DanBoutinGNV wrote about it.

Trending Performance

Daily trending of tag and content performance helps you manage your vendor SLAs and tells you what is added or removed. This is one of the most popular reports in our platform.

Identifying Placement on Pages

Is a tag or piece of content missing from certain pages? Is something loading on your Home Page that doesn’t need to be there?

Blue Triangle’s page-level reporting gives you instant visibility into the placement of your tags and content.

Monitoring Load Order Prioritization

Many sites load tags and content before they need to, which hurts the overall digital experience.

I’ve seen sites load social media icons before their “Buy it Now” button. Some load certain advertising tags before their shoppers can even interact with the page.

Address these issues in real time with Blue Triangle.

Getting Started

Start tracking your third party tags and content in real time by placing our lightweight JavaScript tag on your site.

Don’t worry – our tag only weighs 10kB, loads asynchronous, and won’t impact your performance.

Ready to take control of your third parties? Click here to request a demo!

Josh Carter
Director of Marketing at Blue Triangle
As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can maximize web performance and revenue. He is also an avid swimmer, runner, biker and drummer.