Marketing Analytics

Where are your customers checking out?

Visualize every path your customers take on your website.

Guide your shoppers along the most valuable purchase paths and optimize the paths that cause drop-offs.

Arthur Swanburg

“Blue Triangle’s insights helped us improve average order value by 12% and increase pages per session by 26%!”

– Arthur Swanburg, Director of eCommerce at Beauty Brands

Optimize Your Campaigns Live

Analyze how your customers respond to your campaigns as soon as they launch.

Find marketing and technical issues impacting your revenue so you can optimize before it’s too late.

Understand Your Customers

Identify your high-value customer segments so you can fine-tune your targeting.

Track key marketing and engagement metrics by campaign, referral source, geography, visitor type (new vs return) and more.

Detect Anomalies in Real-Time

Blue Triangle automatically detects when there are marketing and technical issues on your site.

Real-time alerts detail the problem and help you find a solution.

Trusted by Marriott, Office Depot and The Home Depot.

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Key Features

Live Tracking

Track your customer journey and marketing metrics in real time so you can optimize your campaigns on the fly.

Revenue Impact

Identify where technical issues like slow load times are impacting your campaigns and hurting revenue.

Converted vs Non-Converted

Analyzing converted and non-converted customers separately allows you to find bottlenecks in the journey and optimize for higher conversion.

Anomaly Detection

Be notified as soon as there is an anomaly, like if conversion rate drops below the 7-day average.

Advanced Filtering

Filter your marketing analytics by campaign, new vs return visitors, device, geography and more to answer specific questions.

Mobile App & SPA Support

Monitor real-time performance of any mobile app (Android and iOS) and single page application (SPA).

The Blue Triangle Platform