Marketing Analytics

Visualize your customer journeys.

Follow every path your customers take on your website – both converting and non-converting.

Guide your shoppers along the highest-converting paths and optimize the ones that cause drop-offs.

Arthur Swanburg

“Blue Triangle’s insights helped us improve average order value by 12% and increase pages per session by 26%!”

– Arthur Swanburg, Director of eCommerce at Beauty Brands

Track your campaigns live.

Analyze how your customers respond to your campaigns as soon as they launch.

Find marketing and technical issues impacting your revenue so you can optimize your campaigns on the fly.

Understand your customers.

Track key marketing and engagement metrics by campaign, referral source, geography, visitor type (new vs return) and more.

Detect anomalies in real-time.

Blue Triangle automatically detects when there are marketing and technical issues on your site.

Real-time alerts detail the problem and help you find a solution.

Trusted by Marriott, Office Depot and The Home Depot.

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Key Features

Live Tracking

Track your customer journey and marketing metrics in real time so you can optimize your campaigns on the fly.

Revenue Impact

Identify where technical issues like slow load times are impacting your campaigns and hurting revenue.

Converted vs Non-Converted

Analyzing converted and non-converted customers separately allows you to find bottlenecks in the journey and optimize for higher conversion.

Anomaly Detection

Be notified as soon as there is an anomaly, like if conversion rate drops below the 7-day average.

Advanced Filtering

Filter your marketing analytics by campaign, new vs return visitors, device, geography and more to answer specific questions.

Mobile App & SPA Support

Monitor real-time performance of any mobile app (Android and iOS) and single page application (SPA).