Tag Governance

What are tags?

Tags are snippets of JavaScript code implemented on a website. They serve many purposes, including web analytics, ad serving, and A/B testing.

Since tags are responsible for much of a given website’s content, they can come at a high cost to performance, compliance and revenue when they slow down or are implemented incorrectly.

Identify tags impacting your performance and revenue.

Tags are not just snippets of code, they can bring your site to a halt.

Blue Triangle is the only company that can calculate the performance and revenue cost of every third party tag on your website.

Take control over your tags

Monitor real-time tag:

  • Revenue impact
  • Page speed impact
  • Placement
  • Loading order
  • Load time
  • Piggy-backs (4th party tags)
  • Ensure your vendors are fulfilling their SLAs by monitoring and being alerted on tag performance page-by-page, in real time.



    Richard Swann

    “By partnering with Blue Triangle, we not only see what tags are on our site, but where they’re loading, who is responsible for them, and how they’re impacting our performance and revenue. Our team has shifted from simply auditing our tags to governing them.”

    – Richard Swann, Global Web Performance & Operations

    Optimize when tags load.

    Visualize the loading order of all your first and third party tags, files, and domains.

    Our performance waterfalls take thousands of real-user sessions and combine them into one view so you can better diagnose page-level issues and optimize user experience.

    Find piggy-back tags

    Third party technologies can bring unknown and dangerous piggy-back tags onto your site.

    Blue Triangle’s tag hierarchy illustrates every request that your tags are making so you can keep your site secure, compliant, and performant.

    Trusted by Marriott, Office Depot and The Home Depot.

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    Key Features

    Live Tracking

    Even the slightest delay can hurt your digital experience. Track tag analytics in real time so you can optimize their performance and placement on the fly.

    Business Impact Analysis

    Discover how slow tags are impacting your revenue, conversion rate, exit rate and more.

    Rapid Implementation

    Our JavaScript tag is easy to add to your website. Since it doesn’t load in the head and weighs less than 11kB, it won’t impact your performance.

    Real-Time Alerting

    Be notified as soon as there is an anomaly, like if tag load time goes above the 7-day average.

    Advanced Filtering

    Filter your tag analytics by page, device, geography, referral source, visitor type (new vs return), converted vs non-converted and more.

    Real User and Synthetic Monitoring

    See how your tags load to your actual users with Real User Monitoring, and utilize synthetic monitoring to ensure 24/7 site and tag availability.