Tag Governance

Govern Your Tags

Ensure your tag vendors are fulfilling their SLAs by monitoring their performance and comparing it to the baseline.

If a tag slows down, you now have the data to address the issue head on.

Respond Quickly to Tag Issues

Be notified as soon a tag gets added or misbehaves.

Get immediate insight into what’s happening and the overall impact so you can resolve the issue quickly.

Tom Arundel

“With Blue Triangle, we not only have a way to quantify the impact of performance on conversion and revenue, but they also identify what is causing performance to be slow. Those are huge wins from our perspective.”

– Tom Arundel, Director of Digital Program Management at Marriott International

Optimize When Tags Load


Visualize the order and placement of all your third party tags so you can identify page-level issues.

Our performance waterfalls take thousands of customer sessions and combine them into one view so you know how tags actually behave on your site.

Align Marketing and IT

Marketing will add tags, and IT will be concerned about the performance impact.

See how tag changes impact performance and revenue so no one is left in the dark.

Ready to see it in action?

Request a Demo

Key Features

Live Tracking

Even the slightest delay can hurt your digital experience. Track tag analytics in real time so you can optimize their performance and placement on the fly.

Business Impact Analysis

Discover how slow tags are impacting your revenue, conversion rate, exit rate and more.

Rapid Implementation

Our JavaScript tag is easy to add to your traditional or single page application (SPA) site and at 5kB it won’t impact performance.

Real-Time Alerting

Be notified as soon as there is an anomaly, like if tag load time goes above the 7-day average.

Advanced Filtering

Filter your tag analytics by page, device, geography, referral source, visitor type (new vs return), converted vs non-converted and more.

Single Page Application Support

Monitor tags inside any single page application (SPA). AngularJS, React, Ember.js, Vue.js and even custom frameworks – we’ve got you covered.

Digital Experience Optimization