Privacy Policy

Last Updated: January 29, 2019

We take the privacy of your data and your relationship with your Customers very seriously and we are committed to ensuring that your privacy is protected. Blue Triangle Technologies may change this policy by updating this page or through notifications sent by email should you provide that information.

What we do with the information we gather

Blue Triangle Technologies provides measurement and analysis services to companies operating business Web sites to help them optimize the end user experience and site revenue, identify bot and malicious traffic, and quickly respond to site outages. Our performance and analytics data collection services collect web activity as an extension of our customer’s websites. We do not collect or keep any personally identifiable data related to these website visitors (credit card numbers, names, addresses, phone numbers, etc.).

Web Visitor Information Collected

Performance and analytics data is collected through each Customer’s web site via a JavaScript (js) tag added to their site’s web pages. This tag does not grant access to the visitor’s browser, computer or device.

To provide malicious bot detection and geolocation information, as required for digital experience optimization, Blue Triangle captures IP addresses. Blue Triangle pseudonymizes IP addresses at collection. As a result, the IP addresses captured are not tied to any personal information.

Separate from our Analytics data collection, we market our services to companies using respectful marketing practices. We collect only the domain name, the email addresses of those who decide to share that information with us via email or telephone, aggregate information on the Blue Triangle web page(s) consumers access or visit, and user-specific information on what web page(s) consumers access or visit and information volunteered by the person or organization engaging with Blue Triangle digitally (such as survey information and/or site registrations).

Use of General Customer Data

As part of our business practice and relationship with our customers or site owners, we only share collected data, produce reports, and results with our customers regarding their respective sites. Blue Triangle Technologies will not share data collected with third parties that have not been authorized in writing to view the data. Blue Triangle Technologies will share data and results with other consultants or third parties that are also involved in a project at the written consent of the customer or site owner.

Blue Triangle Technologies may use customer data for industry analysis by combining results from many similar web sites for the purposes of increased industry knowledge. These findings are anonymized do not reveal details about any particular site. Blue Triangle Technologies may host informative briefings and webinars with a representative of the site being measured. In these cases, the information presented is authorized to be publicly discussed.

Use of Web Visitor Information Collected Via Online Forms and Surveys

Visitors to Blue Triangle Technologies’ web site may complete online forms and surveys. This collected information is made available only for internal use by Blue Triangle Technologies for research and marketing purposes. It is not redistributed or resold to outside or third parties.

Customer Subscribers to Our Service Portal

Customers who subscribe to our Service Portal must agree to the use and terms of the information transmitted through the portal. The Service Portal uses cookies to identify each logged-in Customer and their settings and preferences. A cookie is a small file copied to each user’s device or computer and retrieved when a user logs into the portal. The cookie data corresponds only to interactions within the Service Portal and does not allow access to the user’s device or computer. If a Customer declines the use of cookies while logged into the Service Portal, this may prevent the Customer from obtaining the full use of the portal and its functionality.

Links to Other Websites

Our website may contain links to enable you to visit other websites of interest easily. We do not have any control over these external websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide visiting external sites. External sites from Blue Triangle Technologies are not governed by this privacy statement. You should always exercise caution and look at the privacy statement applicable to the website in question.

GDPR Compliance

Blue Triangle captures business and technical performance data of web and mobile applications with GDPR-compliant Real User Monitoring (RUM) and Synthetic Monitoring. The data is then processed for analysis.

Blue Triangle acts as the data processor, and their customers are the data controller.

Synthetic Monitoring

Synthetic Monitoring captures and processes data from an emulated web browser in a controlled environment to monitor site performance and availability. No personal data is involved and is by default GDPR-compliant.

Real User Monitoring (RUM)

Real User Monitoring (RUM) captures and processes metrics from inside a user’s browser to help companies resolve issues, block malicious traffic and improve the overall digital experience.

It serves as the measurement engine behind Blue Triangle’s Digital Experience Optimization Platform.

Blue Triangle and Blue Triangle’s RUM is, and will continue to be GDPR compliant for the following reasons:

What information does Blue Triangle collect?

Blue Triangle collects and processes the following information:

Blue Triangle does not collect personal information like names, addresses, phone numbers, credit card numbers, social security numbers, pictures, and social preferences.

How does GDPR impact Blue Triangle’s customers?

We recommend that all Blue Triangle customers, especially those doing business with individuals in the EU, update their Privacy Notices to reflect the data collection and processing Blue Triangle provides. Information on this data collection can be found in our Privacy Policy.

As the data controller, every customer must ensure that their personal data is collected and used in accordance with GDPR regulations.

How To Contact Us

Blue Triangle Technologies, Inc.
9097 Atlee Station Rd. Ste. 304
MechanicsvilleVA 23116

P: +1 (877) 258-3107
F: +1 (540) 301-1747