Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner

In News & Events by Blue Triangle / June 5, 2017

    Blue Triangle Named a 2017 Cool Vendor in Digital Commerce by Gartner

    Vendors selected for the Cool Vendor report are innovative, impactful and intriguing

    Richmond, VA — June 7, 2017 — Blue Triangle Technologies, a leading provider of digital performance management solutions, today announced it has been included in the list of Cool Vendors in the Cool Vendors in Digital Commerce, 20171 report by Gartner, Inc.

    Across the web, and especially in digital commerce, performance (i.e. the speed of a website or application) is a key metric when determining the quality of user experience.

    And while faster is always better, digital commerce organizations often struggle to prioritize and justify investments in performance. Blue Triangle’s SaaS offering simplifies this challenge by predicting and quantifying the impact performance improvements have on user experience and actual revenue. This unique approach helps change the conversation around digital performance management. Opportunities for improvement are less about speed and more about growing revenue.

    “We believe our inclusion in Gartner’s Cool Vendor report validates the innovations we are making in digital commerce,” said Lance Ullom, CEO of Blue Triangle Technologies. “Using performance as the linchpin, we’re helping both IT and business teams make a real, measurable impact on their bottom lines.”

    Gartner subscribers can access the Cool Vendors in Digital Commerce, 2017 report.

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    Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    About Blue Triangle

    Blue Triangle Technologies is a leader in digital performance management – monitoring and monetizing the performance of mobile, tablet and desktop experiences in real time. Trusted by distinguished brands including Kohl’s, Marriott and Microsoft, Blue Triangle’s platform bridges the gap between IT operations and business strategy, enabling maximized revenues, faster customer experiences and laser-focused optimizations.

    1Gartner “Cool Vendors in Digital Commerce, 2017” by Jason Daigler, Sandy Shen, Penny Gillespie, Magnus Revang, Mike Lowndes, 22 May, 2017.

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    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

    With Blue Triangle’s platform, teams can quickly understand, improve, and secure their digital experiences, resulting in increased online sales, optimized purchase paths, and greater protection from malicious activity.

    Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.