Blue Triangle Revamps Digital Experience Analytics Platform, Introduces New Capabilities

In News & Events by Blue Triangle / April 12, 2018

    The platform combines real-time marketing analytics with best-in-class digital performance management.

    RICHMOND, VA; April 12, 2018 – Blue Triangle, a leading provider of marketing analytics and digital performance management for online businesses, announced today that the company has revamped its Digital Experience Analytics platform and introduced new capabilities, making it faster and easier for customers to find issues impacting revenue.

    The platform’s improved interface displays customer analytics in real-time and reduces the number of steps needed to drill-down into specific marketing and performance-related challenges.

    In addition to speed and usability enhancements, Blue Triangle introduced new capabilities within their platform, including:

    Exit Rate Analysis
    Identifies where shoppers exit and determines if a high exit rate is a result of slow page speed.
    Campaign Analytics
    Automatically detects a campaign and tracks its success in real time.
    “What’s Changed?” Report
    Compares performance metrics and aggregate performance waterfalls side-by-side.
    Enhanced Filtering
    Breaks out analytics by traffic source and medium, new vs return visitors, converted vs non-converted visitors, and more.

    “The revamping of our platform is a gamechanger,” said Blue Triangle CEO Lance Ullom. “Our customers are enjoying fast speeds and an improved UI, and the new capabilities are helping them optimize digital experience quickly and efficiently.”

    About Blue Triangle

    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Their platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.

    Blue Triangle was named a Gartner “Cool Vendor” in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.

    ###

    Contact

    Josh Carter
    Blue Triangle Technologies, Inc.
    804-322-1609
    josh.carter@bluetriangle.com

    Blue Triangle on LinkedinBlue Triangle on TwitterBlue Triangle on Youtube
    Blue Triangle
    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.