Blue Triangle Revamps Digital Experience Analytics Platform, Introduces New Capabilities

In News & Events by Blue Triangle / April 12, 2018

    The platform combines real-time marketing analytics with best-in-class digital performance management.

    RICHMOND, VA; April 12, 2018 – Blue Triangle, a leading provider of marketing analytics and digital performance management for online businesses, announced today that the company has revamped its Digital Experience Analytics platform and introduced new capabilities, making it faster and easier for customers to find issues impacting revenue.

    The platform’s improved interface displays customer analytics in real-time and reduces the number of steps needed to drill-down into specific marketing and performance-related challenges.

    In addition to speed and usability enhancements, Blue Triangle introduced new capabilities within their platform, including:

    Exit Rate Analysis
    Identifies where shoppers exit and determines if a high exit rate is a result of slow page speed.
    Campaign Analytics
    Automatically detects a campaign and tracks its success in real time.
    “What’s Changed?” Report
    Compares performance metrics and aggregate performance waterfalls side-by-side.
    Enhanced Filtering
    Breaks out analytics by traffic source and medium, new vs return visitors, converted vs non-converted visitors, and more.

    “The revamping of our platform is a gamechanger,” said Blue Triangle CEO Lance Ullom. “Our customers are enjoying fast speeds and an improved UI, and the new capabilities are helping them optimize digital experience quickly and efficiently.”

    About Blue Triangle

    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Their platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.

    Blue Triangle was named a Gartner “Cool Vendor” in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.



    Josh Carter
    Blue Triangle Technologies, Inc.

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    Blue Triangle
    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

    With Blue Triangle’s platform, teams can quickly understand, improve, and secure their digital experiences, resulting in increased online sales, optimized purchase paths, and greater protection from malicious activity.

    Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.