The Frictionless Experience: The podcast where we slay friction one episode at a time / Listen to the podcast
Quantify by page lost revenue that can be recaptured from removing friction
Dive deeper into the problem to uncover hidden issues and deploy the perfect fix.
Validate with indisputable proof that your optimizations achieved desired business outcomes.
Expert Strategies to Create Frictionless User Experiences that Increase Conversions and Customer Loyalty
Blue Triangle's VP of Performance Strategy Dan Boutin will speak at CMG imPACt 2017, a conference focused on performance, capacity, cloud, IoT and security.
For years, web performance has been the domain expertise of the IT and technology organizations. Yet, this information, when coupled with the appropriate business metrics, can be a powerful asset to any business. This session will discuss and present how to use the language of web performance to speak with the business, especially around how marketing runs campaigns & promotions. Attending this session will arm you with the Information needed to make yourself valuable to the business and marketing organizations and to speak their language and understand their metrics.