Dan Boutin to Speak at CMG imPACt 2017 in New Orleans

In News & Events by Blue Triangle / October 16, 2017

    Blue Triangle’s VP of Performance Strategy Dan Boutin will speak at CMG imPACt 2017, a conference focused on performance, capacity, cloud, IoT and security.

    Session Date & Time: November 7 at 11:35am
    Session Title: Rosetta Stone – How to Speak the Language of Revenue in Performance


    Session Description
    For years, web performance has been the domain expertise of the IT and technology organizations. Yet, this information, when coupled with the appropriate business metrics, can be a powerful asset to any business. This session will discuss and present how to use the language of web performance to speak with the business, especially around how marketing runs campaigns & promotions. Attending this session will arm you with the Information needed to make yourself valuable to the business and marketing organizations and to speak their language and understand their metrics.

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    Blue Triangle
    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.