The Frictionless Experience: The podcast where we slay friction one episode at a time / Listen to the podcast
Quantify by page lost revenue that can be recaptured from removing friction
Dive deeper into the problem to uncover hidden issues and deploy the perfect fix.
Validate with indisputable proof that your optimizations achieved desired business outcomes.
Expert Strategies to Create Frictionless User Experiences that Increase Conversions and Customer Loyalty
In this session, Blue Triangle VP of Performance Strategy Dan Boutin will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world e-commerce is also laser-focused on exit rates. We will discuss the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.