Conducting A/B Tests to Measure Success

In Use Cases by Blue Triangle / July 21, 2016

    A-B Testing is a vital part of success criteria when deciding on two versions of a web page. When adding new content and features to your site that may affect load time (i.e. personalization, video, customer reviews), use Blue Triangle in an A/B test to decide if your users are willing to wait that extra time for those new items. Alternatively, Blue Triangle can help you make business-focused decisions around removing content as well.

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    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.