Prioritizing IT Resources to Increase Sales and Conversions

In Use Cases by Blue Triangle / July 21, 2016

    Where should IT resources spend their time? The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website performance has traditionally been a technical topic owned by Operations and Development, how do you get both sides to agree to an approach that improves site speed and revenue at the same time?

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    Blue Triangle
    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.