Prioritizing IT Resources to Increase Sales and Conversions

In Use Cases by Blue Triangle / July 21, 2016

    Where should IT resources spend their time? The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website performance has traditionally been a technical topic owned by Operations and Development, how do you get both sides to agree to an approach that improves site speed and revenue at the same time?

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    Blue Triangle
    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

    With Blue Triangle’s platform, teams can quickly understand, improve, and secure their digital experiences, resulting in increased online sales, optimized purchase paths, and greater protection from malicious activity.

    Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.