Performance Impact on Various Traffic Sources

In Use Cases by Blue Triangle / July 21, 2016

    Are paid users not converting due to slow landing page speed? Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s return-on-investment (ROI)? Use Blue Triangle’s tools to evaluate which traffic segment (paid, organic or direct) suffers from the lowest conversion rate and which web pages have a high bounce rate (i.e., abandonment).

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    Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

    Our platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.