Bad Tags: How Rogue Tags Can Hurt CX and Revenue

In Webinars by Blue Triangle / January 12, 2017

    Thursday, February 16th from 1:00pm – 2:00pm CST | WATCH THE RECORDING

    For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your revenue?

    Join Ebiquity and Blue Triangle Technologies as we discuss:

  • The importance of tag governance and management
  • How to assess your tag management needs and set KPIs
  • How to quantify the revenue impact of slow-loading tags
  • Real outcomes of bad and good tag management
  • Speakers:


    Tom Arundel | Director, Digital Program Management at Marriott International
    Leads performance, analytics and marketing initiatives for Marriott International’s digital program management team. Oversees activation of all analytics and marketing data, as well as page performance-focused conversion analysis. Spearhead data governance efforts in support of revenue-generation and improved guest experience.


    Maigari Jinkiri | Chief Revenue Officer, Ebiquity – North America
    Self-motivated digital strategist with the ability to implement, integrate, and analyze data from online analytics tools with the goal of increasing online and offline revenue and profits through the continual testing process.


    Dan Revellese | SVP of Sales, Blue Triangle Technologies
    Customer-centric, Motivated Software and SaaS Solution professional experienced in helping early to mid-stage software companies build and expand market share in the Internet-500 and Fortune-1000 market. Dan has a history of building new business opportunities, strong client relationships, and quarterbacking cross-functional communication to exceed company and client goals.

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    Blue Triangle
    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

    With Blue Triangle’s platform, teams can quickly understand, improve, and secure their digital experiences, resulting in increased online sales, optimized purchase paths, and greater protection from malicious activity.

    Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.