The Science of Translating Web Performance into Revenue Performance

In Webinars by Blue Triangle / October 2, 2017

    At September’s NY Web Performance Meet-Up, Blue Triangle’s VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance.

    In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world, e-commerce is also laser-focused on exit rates. Boutin discusses the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.

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    Blue Triangle
    Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

    With Blue Triangle’s platform, teams can quickly understand, improve, and secure their digital experiences, resulting in increased online sales, optimized purchase paths, and greater protection from malicious activity.

    Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.